ORZEL / CASE STUDY

Making deliberate growth work harder.

Glasgow menswear · Shopify, Google Ads, Meta, Klaviyo

01 / THE BRIEF

A premium range, built to stay deliberate.

Orzel is an independent Glasgow menswear store stocking considered labels - the kind of brands people seek out rather than stumble across. Grant built it on taste and a tightly curated buy, funding stock himself and keeping growth deliberate rather than chasing volume.

The job was never “spend more.” It was to make every channel work harder around a lean, premium range and protect margin while doing it.

02 / WHAT I DID

One joined-up view of growth.

I’ve run Orzel end to end for several years - it’s the account I know best. Google, Meta and Klaviyo pull in the same direction rather than compete for credit: paid search and shopping are structured around the labels that actually convert, Meta carries discovery and retargeting, and Klaviyo does the quiet work of turning first-time buyers into repeat ones.

03 / THE RESULTS

5 – 6×

A stable monthly paid return without over-trading.

A consistent 5–6× monthly return on ad spend across the paid channels, held steady month on month rather than spiking and crashing. More importantly, it’s profitable growth on Grant’s terms: no over-trading, no discounting the brand’s positioning to hit a number.

5 – 6×

A stable monthly paid return without over-trading.

FROM THE FOUNDER

We consider Dominic a trusted and highly valued part of our team, rather than an agency operating at arm's length. He's involved in key decision-making because he's consistently shown he has the best interests of the business at heart - and he's willing to have the forthright, sometimes difficult conversations that are necessary, while delivering above and beyond across all levers.

We genuinely see him as an extension of our team and a trusted partner in driving the business forward.

Grant Agnew, Orzel

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